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What is the one thing you have to communicate to your customer?

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Pelwhiz: Logo and Identity Design

One major role in the ‘brand’ or ‘corporate image’ of a company is its identity. In most cases, identity design is based around the visual devices used within a company, usually assembled within a set of guidelines. These guidelines that make up an identity usually administer how the identity is applied throughout a variety of mediums, using approved…continue reading

UI, UX: How Apple, Facebook, Google, and more tech-world heavyweights describe their design jobs.

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How Apple, Facebook, Google, and more tech-world heavyweights describe their design jobs.

Design is a rather broad and vague term. When someone says “I’m a designer,” it is not immediately clear what they actually do day to day. There are a number of different responsibilities encompassed by the umbrella term designer. Design-related roles exist in a range of areas from industrial design (cars, furniture) to print (magazines,…continue reading